Marketing Lead, North America
Job No:
166896
Location:
Vancouver, B.C.
- Use your exceptional skills as a key player in our North American team
- Feel valued with our competitive salary, performance incentives, and excellent benefits
- Be a part of an inclusive and diverse organization with impactful recruitment services
About Scout Talent North America
At Scout Talent North America (Scout Talent), we strive to be the place that sets employers and candidates on the right path to an effective recruitment experience.
In an evolving talent market, organizations that recruit the best people are the ones that succeed and outperform their competitors. This belief has guided us for more than 20 years in our mission to empower organizations by optimizing their recruitment strategy.
We have served thousands of happy clients, delivering innovative services-enabled software to improve how they attract and hire their biggest asset: their people. Scout is a simple, buildable, and powerful suite of products that work in harmony together to enhance the recruitment process.
With clients across Australia, Canada, and the US, we’re a fast-growing recruitment technology company on a path to IPO, and we’re only just getting started!
Your New Career
We have an exciting opportunity for a full-time Marketing Lead, North America to join our team on a hybrid work model in our stunning downtown Vancouver, BC headquarters.
Reporting to our Global Marketing Leader (based at our Australia headquarters), you’ll be responsible for driving revenue for Scout Talent in Canada and the US through a deep understanding of our customers, our products, and our value propositions.
Through effective and outcome-based marketing initiatives, you will be responsible for delivering quality leads to the sales team, and building our brand recognition in Canada and the US.
You'll provide leadership to two direct reports, as well as direction to a few external suppliers. The marketing teams at Scout Talent are based in Australia and Vancouver (3 people in each location), and work collaboratively to kick-start marketing goals.
Further responsibilities will include, but are not limited to…
- Creating market insight reports for Canada and the US that will identify areas of opportunity
- Overseeing annual and quarterly business plans that align with global marketing strategy and North American business goals
- Managing budget in line with forecast and business performance
- Reporting across all direct marketing channels to ensure ROI
- Owning and sharing key performance data, insights, actionable recommendations, and initiatives across the business
- Brand guardian for Canada and the US - responsible for signing off on all collateral to ensure it is in line with our standards and brand guidelines
- Owning the success of marketing campaigns including, but not limited to webinars, events, email, publicity, promotions, surveys, and client case studies
- Leading a team dedicated to understanding the market that we operate within
- Serving as a coach and leader, helping to develop the skills of your team as they grow in their careers, including supporting your team’s L&D goals, and facilitating one-on-one and team meetings
- Managing day-to-day operations of your team, including managing escalations from your direct reports
Who are we looking for?
To qualify, you will need 5+ years of relevant experience in B2B marketing, ideally working with tech solutions. Proven leadership ability to influence, develop, and empower team members to achieve their best, will be crucial for this role.
In addition, the following skills and experience will be essential to perform successfully…
- New market expansion, preferably in the US
- Data analysis and reporting on key marketing metrics in line with company targets
- Content creation best practices
- HR and recruitment best practices (asset)
- Salesforce and/or Hubspot (asset)
- Working closely with CRO, sales leaders, and deep understanding between sales and marketing
You will love this job if…
- You’re looking for a hands-on role that gives you the opportunity to work in both strategic and tactical spaces
- You want a seat at STG's leadership table
- You see SaaS as the way forward for organizations in this digitizing world, and you want to shout our brand value propositions from the rooftops
The Benefits
As a valued member of the team, you’ll be rewarded with a competitive annual salary. Additionally, you’ll also enjoy an excellent benefits package that includes:
- Performance-based incentives, based on revenue brought in by marketing strategies
- A comprehensive benefits package, including medical, dental, vision, and more
- Life and Long-term Disability Insurance
- Quarterly staff awards nights, parties, and celebrations of achievements. Past events have included painting classes, bowling, and renting out a boat!
- The opportunity to attend the annual Global Gathering - in the past, we've been to Vegas, Singapore, Cancun, Paris, Hawaii, and New Zealand, to name a few.
- RRSP matching
- Complimentary gym access and complimentary beverages and snacks in the downtown Vancouver, BC office
- A culture of employee recognition and collaboration
Our organization's culture is underpinned by the core values of innovation, enthusiasm, ownership, success, respect, transparency, and well-being. If this is a culture you think you could thrive within, apply today!